EDWIN & KB SUPPLY TEAM UP IN SCANDINAVIA

Playground will taker over distribution of EDWIN in Scandinavia.
The European multi brand distributor has their roots in fashion, outdoor and lifestyle.

“EDWIN is a progressive Japanese rooted brand that blends their denim heritage, craftmanship, and expertise with a European, contemporary flavor, vision, and attitude. The brand fits perfectly into our portfolio which already exists of Karhu, Manastash, Elmer, Stan Ray, Taikan, and Retrosuperfuture. Wwe have followed EDWIN for a long time, yet it felt like love at first sight when our paths crossed” says Pelle Klysner, Head of Sales at Playground.

EDWINS inspiration is drawn from a creative everyday life filled with music and art from urban, street, surf and skate culture, celebrating all things denim and non-denim.

“We have already had a great start with good interest for the brand within our market. We are looking forward to fill up the shelves with EDWIN denim wear and to present the great collection”.

Playground became Nordic distributor (Sweden, Norway, Denmark, and the Isles) on Nov 1st.